More recently, scholars have begun to question the conventional explanation for the importance and/or role of threat in inoculation, (re)considering its importance, its conceptualization, and in some cases, its very existence in the process of attitudinal/belief inoculation. An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. Participants exposed to the inoculation condition, which is a two-sided persuasive message, showed smaller changes in their beliefs and intent in planning to enquire following a negative experience than subjects exposed to 1-sided appeals (Jalnawala & Wilkin, 2007). From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to . Frontiers | Inoculating Against Fake News About COVID-19 ... 9 Ways The Mind Resists Persuasion and How To Sustain or ... PDF Communication Monographs A Meta-Analysis of Research on ... A coronavirus "vaccination persuasion" initiative targeting elderly people . he wrote a survey of the literature of persuasion as an 80,000-word chapter of the . Ivanov's theoretical work focuses on the study of inoculation theory, images, and attitudes and their composition, hierarchical structure, and function as applied in various contexts including commercial, health . The study hypothesized that political campaign messages can be designed to inoculate supporters of candidates against the subsequent attack The methods for resisting propaganda and persuasion are numerous and varied, and tend to be more defensive than they are offensive. When people have already been prepared with counter-arguments they find it easier to fend of persuasion attempts. PERSUASION, INDOCTRINATION, AND INOCULATION 1. (Source: Jigsaw) Studies over the past 60 years have shown inoculation to be effective across cultures and on a wide range of subjects including the environment . the ability to persuade : persuasiveness. 04/18/2013. Misinformation can undermine a well-functioning democracy. it triggers the creation of counterarguments that can be used later, when exposed to a larger threat to the attitude In inoculation research, threat is a response to vulnerability (McGuire, 1964; Compton, 2013)—for example, when a preemptive inoculation message raises and refutes a persuasive attack (e.g., Banas and Richards, 2017), or when an inoculation message exposes reasoning fallacies (Cook et al., 2017). One of the most pressing issues is that of driving under the influence of alcohol. 1. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. Inoculation techniques from social psychological theory were applied to a controversial issue in a marketing context. PSY 285. @inproceedings{Saleh2021ActiveIB, title={Active inoculation boosts attitudinal resistance against extremist persuasion techniques: a novel approach towards the prevention of violent extremism}, author={N. Saleh and J. Roozenbeek and F. Makki and William R. McClanahan and S. Linden}, year={2021} } N. Saleh, J. Roozenbeek, +2 authors S. Linden Inoculation theory is unique. Resistance to persuasion: Inoculation in a marketing context. Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is subsequently refuted, Inoculation is a farming practice that helps growers give their crops a productive start to the season, improving plant vigor and return-per-acre […] Pune: The Centre's latest directive to states on efforts to boost vaccination against Covid-19 calls for innovative ideas to motivate and . Sustained attention has been devoted to studying the factors that support (or thwart) individuals' enjoyment of, interest in, and value judgments regarding their exercise activities. Be aware of your emotions. Theory predicts thatresistance to persuasion can be markedly increased by a process of inoculation; exposing the recipients to relatively weak arguments against an issue together with rebuttals that recipients are either presented with or think up for themselves. The problem of low rates of infant vaccination and . Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. Growers know to achieve this goal, the process must start with the seed, and that means inoculation. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. Persuasion research indicates that verbal and rational (as opposed to emotional) human influence appeals focus heavily on appropriateness . Dr. Kurt Braddock has begun to test inoculation as a means of fighting far-right propaganda, and initial results are very promising. Political Research Quarterly, 50, 879-900. Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. McGuiregs inoculation theory .
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