The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Shades were 175 points. (Wynn Aff. Inspired by the commercial, Leonard set out to get a Harrier jet. Connecting a product to a bigger concept isn’t bad. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. As he pulls a lever back, a chilled drink pops up out of a customized metal container. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. Exh. Without a … The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. The PepsiCo order catalog did not include the Harrier jet. B (second).) John Leonard thought that sounded like a great deal. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. B (second).) The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. Pepsi can’t just market that it tastes good. Pepsi Stuff Harrier Jet lawsuit story involves John Leonard suing Pepsi Co because he accumulated the Pepsi Points necessary to purchase the Harrier Jet from a commercial. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. This caught the eye of 21-year-old John Leonard. Additionally, will Mr Leonard get his Harrier jet Why or why not? Image Credit: CBS. PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. The TV commercial where they advertised the points for stuff featured someone doing exactly that. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. The campaign was simple, reported CBS News correspondent John Blackstone. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. It needs to be connected to a feeling. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. Pepsi's response was a bizarre one, where it said that the ad was a joke. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. But a protest is not the right feeling. No, Mr. Leonard will not get the Harriet jet from Pepsi. Leonard v. Pepsico, Inc., 88 F. Supp. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. Synopsis of Rule of Law. It was shown that one could acquire the aircraft for 7 million points. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Additionally, how much is a Harrier jet worth? Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. 1999), aff'd 210 F.3d 88 (2d Cir. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. The Jet Controversy Pepsi Jet That’s quite alot of soda to consume. So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. 2d 116, (S.D.N.Y. Exh. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. Spoiler alert: he lost. The slogan was simple: “Drink Pepsi. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The court ruled in favor of Pepsi but I think this guy should have got his jet. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … The jet is shown with the subtitle seven million Pepsi points. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. (Wynn Aff. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. The bus, ” says the actor in the Pepsi commercial is fanciful and is included... On some zany bit of “classic Pepsi” craziness the actor in the Pepsi Stuff commercial … and clearly... 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