The iPod and iTunes were launched in 2001 and 2003 respectively. He forged an alliance with Microsoft to create a Mac version of its popular office software.6. Retrieved February 27, 2008, from Hoovers Company Records, via ProQuest. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, servers, and computer software, and is a digital distributor of media content. Apple started with three men—Steve Jobs, Steve Wozniak, and Mike Markkula—who together in the late 1970s designed and marketed the Apple II series of computers. Apple has also recently released the iPhone, a cellular phone, and the Apple TV. http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html, Google Book Search: Revolution in the Valley by Andy Hertzfeld And over the years, it has developed some of the most iconic products the world has ever seen. According to the University of Maryland finance professor David Kass, Apple's $2 trillion valuation represents 10 percent of the US' GDP and 7 percent of the S&P 500. Although not every person owns an iPhone nor a Mac, it’s undeniable that every person knows what they look like and what company makes them. 0000006128 00000 n In a 2017 data, Apple ranks 5th in computer sales behind Asus, Dell, Lenovo, and HP, while it ranks 3rd in smartphone sales behind Samsung and Huawei. Sebastopol, CA: O'Reilly Media, Inc., 2005. Unfortunately, the Lisa’s retail price of $9,995 made it cost prohibitive for the majority of the general public. This decision would later come back to haunt him because Microsoft, whose Windows operating system (OS) featured a graphical interface similar to Apple's, became their toughest competition in the late 1980s and throughout the 1990s.5, Over the course of a few years, Apple's market share suffered slowly after its peak in 1990 and by 1996, experts believed the company to be doomed. Apple is a technology company based in California, USA. In 2011, revenues crossed the 100 billion mark as the company generated $108 billion (net profit by the end of the year was listed at $25.9 billion). Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. One year later, the Apple Macintosh was born and with it, the Apple legend began to grow. How do you get a trillion dollar company? Pixar became one of the most successful and prolific animated movie companies in the world. With Jobs' glorious return, Apple continued to be a company of firsts. http://www.macworld.com/article/50115/2006/03/30timeline.html, 30 Years of Apple: Assessing Apple's Impact (Macworld, 2006) It’s safe to say that no company in history has received so much praise and yet has caused so much controversy than the US tech giant. Jobs attended Reed College but dropped out after only one semester. Founded in 1976 by software engineer Steve Wozniak and video game designer Steve Jobs, Apple is the company that introduced the Macintosh, the iPhone, and the iMac, among many others. Since 2012, profit has not gone below $37 billion, with Apple recording its highest-ever profit in 2018 ($59.5 billion). %PDF-1.5 %���� 531 0 obj << /Linearized 1.0 /L 1341071 /H [ 54723 698 ] /O 534 /E 55421 /N 43 /T 1330406 /P 0 >> endobj xref 531 37 0000000015 00000 n Apple is a technology company based in California, USA. Jobs died in October at the age of 56 after suffering complications from pancreatic cancer. The first Apple computer was the Macintosh. Jobs officially resigned from Apple in August 2011 and was replaced by Chief Operating Officer Tim Cook. 0000005611 00000 n 1. The Apple I … He also started branching out into mp3 players (iPod) and media player software (iTunes). Here's the history of Apple, its ups and downs, and where it stands today. 0000045552 00000 n In 2013, the iPad Air was released and would sell over 26 million units in just three months, nearly twice the number compared to the original iPad in 2010. In fact, Jobs had announced to his staff in 2004 that he had pancreatic cancer. Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19. The name change, which followed Apple’s announcement of its new iPhone smartphone and Apple TV digital video system, is representative of the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. 0000002009 00000 n Mike Markkula was the 3 rd employee with a one-third share in the company. It came with a revamped design as well as some powerful hardware (A11 Bionic chipset and Hexa-core 2.39 GHz processor). Wozniak resigned while Jobs was forced out of his own company. History of Apple Inc. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. And it did. 0000006966 00000 n The company, first incorporated January 3, 1977, was known as Apple Computer, Inc. or its first 30 years. The Apple II revolutionized the computer industry with the introduction of the first-ever color graphics.1 Sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public.2, Wozniak left Apple in 1983 due to a diminishing interest in the day-to-day running of Apple Computers. 0000005995 00000 n Believing that the company was going in the wrong direction, Wozniak resigned in 1985. It started production in Steve Jobs’ dads’ Garage and from these humble beginnings it has eventually become a multibillion dollar company that has changed the world. One year after the release of "Toy Story," in 1996, Apple bought the NeXT company that Jobs owned and asked him to come back in a leadership role.
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