Customer experience is the key to business success today. From the Apple Watch to iPhones to MacBook Pros – the products speak for themselves, and so any visit to a store already holds the promise of an experience. A new infographic by Hospitality Management Degrees looks at how Apple Stores are outperforming the competition by giving the customers the five diamond treatment.. Over time, of course, the products themselves do change. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report. For instance, Apple Music uses personalization to pick the best soundtracks for every user. Apple has been providing consumers special experiences by stimulating human's senses, galvanizing the Apple brand, and intensifying communication with the consumers. According to the infographic, Apple customer loyalty rate has reached 90% in 2018. The factors that stimulate senses are not only limited to Apple products, but throughout the concept store, that consumers can experience and learn more about the brand, Apple. iPhone 6s become 7s become 8s; iPad 4s become Minis become Pros; Apple Watches become Series 2s become Nike. In Apple's case, its products are designed around people: "Take the iPod, it brings an emotional, sensory experience to computing," Gobe said. Apple mission statement is “ to bringing the best user experience to its customers through its innovative hardware, software, and services. The brand’s services are usually highly oriented towards offering users a personalized experience. That’s because Apple makes its packaging as artistic and visually appealing as the device inside. Welcome to The CJ Brand Experience, hosted by future attorney, entrepreneur, and investor CJ King. Apple is an acknowledged master at creating an iconic sensory experience that communicates its brand without any words or even a logo. "Apple's design is people-driven." Every corner of the box is clean. On this podcast, you'll find episodes of #TheBlackVoice a talk show where CJ links up with various guests in different fields who are non-celebrities to help them promote their brand… Apple also utilizes user info like purchase and download history to make what they call “Personalized Recommendations” on the App Store and iBooks Store. Even a five year-old can pick out an iPhone from a retail display. Pitfalls: Apple’s ability to successfully make “exceptions” to the brand rules is built on extraordinary efforts to build the brand ethos and experience into everything that Apple does. Retail display uses personalization to pick the best user experience to its customers through its innovative hardware, software and... Future attorney, entrepreneur, and services Apple Watches become Series 2s become Nike the CJ brand experience hosted... 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