However, if you enjoy reading and writing and seek career flexibility, a communication degree such as Maryville University’s online Bachelor of Arts in Communication may prove more worthwhile. Whereas communications offers broad skills for working in media, public relations or for an organization doing its communications work (press releases, newsletters, managing website content, etc. They offer many professional opportunities but in more limited industries. Marketing degrees typically include courses in economics and public relations, while communication requires courses in mass communication and writing. Communication focuses on conveying a specific message that isn’t necessarily related to selling something. The Balance Careers, “10 Jobs for Marketing Major Graduates” Communication is the verbal or written exchange of information. Copyright © 2020 Maryville University.
They use their strong research skills and financial knowledge to help businesses advertise and operate more effectively. While the two career paths have similar earning potentials, marketing edges out communications by a few thousand dollars each year. While the two career paths have similar earning potentials, marketing edges out communications by a few thousand dollars each year. What Does Majoring in Communications Mean? Marketing and communication degrees emphasize interpersonal communication in various forms. The main difference in the two career paths is that marketers take jobs that involve products that can be marketed to a consumer, and communications degree holders aren't primarily concerned with products.
Broadly defined, a bachelor of arts or science in communications studies, as the University of Texas puts it, is the study of communications in relationships. 650 Maryville University Drive St. Louis, MO 63141. Graduates of either program may work as social media managers, advertising executives, or media planners. U.S. Bureau of Labor Statistics, Advertising, Promoting and Marketing Managers Incoming Freshman and Graduate Student Admission, Maryville University’s online Bachelor of Science in Marketing, Maryville University’s online Bachelor of Arts in Communication, The Balance Careers, “10 Jobs for Marketing Major Graduates”, Monster, “So I Have a Degree in Communications … What’s Next?”, U.S. Bureau of Labor Statistics, Advertising, Promoting and Marketing Managers, U.S. Bureau of Labor Statistics, Media and Communication Occupations. However, while the terms communication and communications have historically been used to distinguish between different types of degree programs, that distinction has become less clear, as more schools have started to use the term communications in program titles. Graduates of programs such as Maryville University’s online Bachelor of Arts in Communication are strong readers and writers but also have superior organizational and public speaking skills to articulate a business’s message clearly across multiple channels. The curriculum emphasizes the financial side of advertising and public relations and helps students develop research skills to analyze and understand the ups and downs of the market. A master's or doctoral degree in communications will prepare students for higher level professional work and teaching, while marketing graduate degrees take the form of a master's of business administration, and train candidates to finely tune their areas of expertise for practical application. Selling takes many forms, from advertising to in-person sales, and marketing degrees almost always touch these bases. Graduates often go into advertising, or they may work closely with others in their company to meet broad objectives, like revenue and PR goals.
In addition to learning general communication skills, a marketing degree then focuses on selling: either a brand, a message, or a specific product. While degrees in marketing share many similarities with degrees in communications, especially in terms of job prospects and earning potentials, significant differences still exist. Marketing focuses on the relationship between products and consumers. Communications programs focus on different aspects of communications, depending on the college or university. In contrast to the more general communication degree, marketing programs focus more on business and finance. Marketing managers, however, can earn up to around $97,260 while communications majors top out around $89,430, widening the gap of financial potentials (See References 3). As companies evolve and grow, they need strong communicators to articulate their messages and reach target audiences. With strong written and verbal communication skills, communication graduates can enter careers in a variety of fields, including journalism, law, education, and public relations.
Marketing programs are usually B.S., as business schools and faculties of science often overlap. Education: How to Pick a Major with Great Earning Potential, Franklin University: M.S. They use their strong written and verbal communication skills to inform the public or assume leadership roles in their organizations. Communication degree graduates often go on to pursue an advanced education in law or journalism or careers in public relations, human relations, or journalism. It helps identify the target consumer, finds a market for the product and establishes the communication strategy. Although there are several similarities, there are many differences between marketing and communication degrees, including the coursework and common career paths for graduates. Any organization that needs a message communicated effectively benefits from employing a communication graduate. ), marketing is a focused study on, well, marketing. These degrees focus on courses in interpersonal communication, mass communication, research methods, and news writing and reporting. and a bachelor of science (B.S. A Bachelor’s degree in Marketing will teach you to identify which financial and managerial approaches are most effective in today’s marketing operations. What to Major in If You Want to Be a Publisict. Most colleges offer marketing through their business programs, though some also offer marketing as a specialization of communications. Degree in Sports Communication? Selling takes many forms, from advertising to in-person sales, and marketing degrees almost always touch these bases. According to CNN Career Builder, communications degree holders often compete for the same jobs as English majors, which often includes teaching, but they also qualify for positions in public speaking, public relations, advertising and broadcasting, many of which overlap with jobs for which a marketing major might also qualify. Many undergraduate degrees promote skills in this area, but students should consider key differences among their options and how each potential degree suits their interests and goals. However, there are some key differences between the two majors. Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life. What Is the Difference Between Vocational & Technical Courses?
Marketing and communication programs typically include some exploration of social media and digital communication. Living in Canada, Andrew Aarons has been writing professionally since 2003. In addition to learning general communication skills, a marketing degree then focuses on selling: either a brand, a message, or a specific product. Saying there is not is like saying PEZ candy and dark chocolate are the same thing—they’re both candy, right?” They are not the same! Oxidian, “The Five Marketing Concepts” The ability to communicate effectively is essential for many careers and organizational structures. If you’re interested in business and economics and know you want a job where you can help businesses meet their organizational objectives, a marketing degree such as Maryville University’s online Bachelor of Science in Marketing may be a great fit. They're not trained specifically for one job, but to adapt and apply their expertise to communications in all fields (See References 1). So what is the difference between marketing and communications? Sources: Types of Jobs a Bachelor's Degree in Science Offers, University of Texas College of Communication: The Undergraduate Program in Communication Studies, American University School of Communication: BA in Communication Studies, University of Maryland Robert H. Smith School of Business: Marketing. Communication vs. Communications Communications students are trained to focus on how verbal and visual messages are coded and received in all forms of media. Students hone their problem-solving and interpersonal skills as they gain valuable experience in collaboration.
A bachelor’s degree in communication offers graduates the potential to pursue careers in several different industries, such as journalism and law.
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