0000002640 00000 n have facilitated the performance of many tasks online. 0000005576 00000 n Marketers must listen to their customers and develop appropriate strategies rather than simply adapting existing marketing strategies. 37 38 Initially Xiaomi made an, smartphone out of 1.2 billion people. These online retailers, promoted a unique marketing approach to appe, forums were used to connect with the target, the internet about the company, its produc, services it provided. – A structured questionnaire was sent to 98 Turkish exporting companies through the mail. The current state of information available through various platforms has been used to perform the study. 0000005287 00000 n 0000006769 00000 n This thesis research is going to analyze the marketing strategy Samsung has used for some of its smartphone devices in the Smartphone market. Purpose – The purpose of this paper is to examine factors affecting consumers’ acceptance of, This study aims at developing a business innovation model for manipulating tactics and changing consumer behavior on mobile phone operators in Bangladesh. – The purpose of this paper is to determine the export competitive advantage differences between high‐ and low‐performing companies in Turkey. company which has also been adopted by top, tier brands like Apple and Samsung has been, [1] Ajax Persaud, I. cnbc. _��m��/2p�n�Ui\e�h���1c<7./��_G�xJ���u������ 0000011934 00000 n 37 0 obj <> endobj But technology has advanced the tools and tactics that we can use. Practical implications – This study found that successful enagement of customers in mobile marketing requires that marketers focus their strategies and tactics around value creation; getting customers to engage with their brand in an authentic way; and respecting customers' shopping style, i.e. Mobile Marketing Case Study Mobile Marketing Mobile marketing provides a wealth of opportunities and channels for brands to reach and target their audiences. Indeed, smartphones are redefining the landscape of consumption from The scholarly papers as reviewed and published by the Sr, alue added features these people are ready to. Therefore, this paper examines about factors, Background - Mobile phones offer increasing potential for marketers to connect their consumers online. All content in this area was uploaded by Ashok Panigrahi on Oct 15, 2019, International Journal of Management, Technology, and Soc, International Journal of Management, Technology, Journal of Management, Technology, and Social Scienc, industry, many manufacturers have come up to take the advantage of growing market of mobile, exhibited by the company. One of the major brands emerged in 2010 was Xiaomi. This study contributes to fulfilling the need for research evidence. Our annual survey of smartphone users in the U.S. and Japan is presented from 2011. Simple Mobile Marketing Strategy 6 TECHNOLOGIES & TACTICS Mobile marketing and social media are changing the playing field for marketers and business owners. The methodology used the qualitative method based on the inductive research approach and an interview technique wasemployed for data collection. . Despite a People use their mobile phones to not only remain in contact, but also for reading the review of the products, knowing about the new products in the market, and of course online purchasing. Just like Amazon and, through third party retailers and stores but on the, and sells its products via online flash sales. SAMSUNG SMARTPHONE MARKETING STRATEGIES. New technologies including facial recognition, sensors and Near Field Communications (NFC) will increasingly become a part of everyday services and applications that challenge traditional concepts of individual privacy. 0000369134 00000 n 0000012519 00000 n endstream endobj 38 0 obj<> endobj 39 0 obj<>/MediaBox[0 0 612 792]/Resources<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/Type/Page>> endobj 40 0 obj<> endobj 41 0 obj<> endobj 42 0 obj<> endobj 43 0 obj<> endobj 44 0 obj<> endobj 45 0 obj<> endobj 46 0 obj[226 0 0 0 0 0 682 0 303 303 498 0 250 306 252 386 507 507 507 507 507 507 507 507 507 507 268 268 0 0 0 463 894 579 544 533 615 488 459 631 623 252 319 520 420 855 646 662 517 673 543 459 487 642 567 890 519 487 468 0 0 0 0 0 0 479 525 423 525 498 305 471 525 230 239 455 230 799 525 527 525 525 349 391 335 525 452 715 433 453 395 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 507 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 479] endobj 47 0 obj<> endobj 48 0 obj[226 0 0 0 0 0 0 0 303 303 0 0 250 306 252 0 0 0 0 0 0 0 0 0 0 0 268 0 0 0 0 0 0 579 544 522 615 488 0 0 623 252 319 0 420 855 645 654 517 664 543 452 487 642 0 0 519 0 0 0 0 0 0 0 0 514 514 416 514 478 305 514 514 230 239 455 230 791 514 513 514 514 343 389 335 514 446 715 433 447 395] endobj 49 0 obj<> endobj 50 0 obj[250 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 278 0 0 0 0 0 0 722 667 667 0 611 556 722 0 333 0 722 611 889 722 722 556 0 667 556 611] endobj 51 0 obj<> endobj 52 0 obj[226 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 276 0 0 0 0 0 0 606 561 529 0 488 0 637 0 267 0 547 423 874 659 676 532 0 563 473 495 653 0 0 0 0 0 0 0 0 0 0 0 0 0 418 537 503 316 0 0 246 0 0 0 0 537 538 0 0 355 399 347 537] endobj 53 0 obj<> endobj 54 0 obj[226 0 0 0 0 0 0 0 312 312 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 276 0 0 0 0 0 0 606 561 519 630 488 459 637 631 267 0 547 423 874 656 668 532 0 563 465 495 653 0 0 0 0 0 0 0 0 0 0 0 528 528 412 528 491 316 528 527 246 0 480 246 804 527 527 0 528 352 394 347 527 469 745 459 470] endobj 55 0 obj<>stream
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